PULPYLICIOUS! – COCA-COLA LAUNCHES Minute Maid® Pulpy™

This greeted me when I was back in Singapore after my honeymoon in Sydney:

Lots of Minute Maid Pulpy
Lots of Minute Maid Pulpy
Press kit
Press kit
Another bottle of Minute Maid Pulpy inside
Another bottle of Minute Maid Pulpy inside

The generous folks at Coca-Cola had sent me two boxes of Minute Maid® Pulpy™! Available in two flavours, Orange and Tropical (mixed fruit), the pulpy drinks certainly came in handy when Rachel and I hosted our friends for a few small parties the next few weeks.

I only gotten to reading the accompanying press kit a few days ago. Apparently, Coca-Cola embarked on a massive sampling campaign to launch this new drink. There sampling roadshows island-wide in the June period at various bus stops.

Minute Maid Pulpy Truck
Minute Maid Pulpy Truck

A truck like the one below was deployed. Did you happen to sample the drink too? 🙂

More about the drink:

Minute Maid Pulpy is a naturally-refreshing fruit drink with real fruit juice and real orange pulp
which offers a deliciously fun and unique sensory experience in the mouth. Minute Maid Pulpy
is a significant global innovation from The Coca-Cola Company and is already the number one
selling juice in China, Hong Kong and Taiwan with the Company aiming to make it the top
selling juice brand also in Singapore.

Minute Maid Pulpy is available in 350ml PET bottles (for immediate, on-the-go consumption) at
recommended selling price of SGD 1.20 and 1litre PET bottles (for take home or sharing) at
recommended selling price of SGD 2.40. Minute Maid Pulpy comes in two flavours – Orange
and Tropical (mixed fruit).

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