Coca-Cola Turns 126!

The world’s number one beverage brand, Coca-Cola turns 126 this year. I was invited together with a group of bloggers and Coca-Cola collectors to a birthday celebration in Singapore at Dallas Restaurant & Bar in Clark Quay.

Over dinner, the Coca-Cola team shared with us some of the very creative and inspirational marketing campaigns they have initiated in the region, with the aim of spreading happiness to everyone:

Overseas Filipino Workers Project in The Philippines:

Coca-Cola Hug Machine in Singapore:

Move to the Beat (Coca-Cola’s London 2012 Olympic Games TV ad, featuring a young Singapore athlete):

The videos are amazing aren’t there? Coca-Cola’s marketing campaigns never fail to amaze me. As a marketeer myself, I have to salute their marketing team’s creativity and tenacity over so many years to maintain the brand’s position as one of the most recognisable consumer brand in the entire world.

Buffet dinner
Buffet dinner
The team from Coca-Cola addressing everyone
The team from Coca-Cola addressing everyone

The presentation and update on Coca-Cola’s various marketing efforts over the past year was followed by a fun, hands-on session whereby we were all taught how to prepare several Coca-Cola-inspired cocktail drinks by a professional bartender.

Coca-Cola cocktails
Coca-Cola cocktails
Instrument for mixing cocktail
Instrument for mixing cocktail
Getting busy mixing cocktails
Getting busy mixing cocktails
The most important finishing touch to the cocktail - some Coca-Cola
The most important finishing touch to the cocktail – some Coca-Cola
Yong Wei shaking his drink like an amateur at first
Yong Wei shaking his drink like an amateur at first
Yong Wei shaking his drink like a pro after some guidance
Yong Wei shaking his drink like a pro after some guidance
What do we have in store as a grand finale?
What do we have in store as a grand finale?
A tall flaming drink to round up the night - Happy birthday Coca-Cola!
A tall flaming drink to round up the night – Happy birthday Coca-Cola!

The night ended with the creation of a tall flaming drink to cheers of “Happy Birthday Coca-Cola” from everyone.

This ended a fun-filled evening with the Coca-Cola folks. Until next year! 🙂

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s