EPSON celebrates 20th Anniversary of Micro Piezo Technology with launch of seven L-series printer models in Singapore

Last Friday (1 Mar 2013), Epson introduced its L-series printers in Singapore at The Gig, St James Power Station. Sporting seven models, this new series helps customers reduce operating costs with the world’s lowest printing cost of any printer using genuine Epson ink bottles supplies.

I was there to witness the launch:

Epson senior management staff launching the L-series together
Epson senior management staff launching the L-series together
Radio deejay Lin Peifeng was the emcee for the event
Radio deejay Lin Peifeng was the emcee for the event
Epson CMYK girls on stage
Epson CMYK girls on stage
Posing for the cameras
Posing for the cameras
Guests were invited to test and experience the various L-series printer models
Guests were invited to test and experience the various L-series printer models
L-series printer models on display
L-series printer models on display
Another printer
Another printer
I enjoyed this laser performance during the launch
I enjoyed this laser performance during the launch
Looking very superhero-like
Looking very superhero-like

Video of the rather amazing laser performance (I am the guy in the flower shirt blocking the camera…):

Why so much fanfare over a printer launch?

Well, the L-series printer models designed to empower users to print freely without worrying about running costs, productivity and warranty issues. They also provide corporate users the opportunity to switch from using laser or dot matrix printers to the highly affordable L-series ink tank system printers.

“Our ultra-reliable Micro Piezo print head technology allowed us to create the Epson L-series ink tank system printers to meet our customers’ demands for ultra-low cost and high volume printing,” said Endo Koichi, Managing Director of Epson Southeast Asia and one of the engineers who developed Epson’s Micro Piezo print head.

New Epson L-series models:

Epson L110 printer
Epson L110 printer

Epson L110 and L210 ink tank system printers – Designed for home and SOHO (small office / home office) users, the L110 single function and L210 all-in-one ink tank system printers have a 6ipm (images per minute – ISO standard) print speed and a high rated durability of 15,000 pages. They are also compactly designed to take up less space.

Epson L300 printer
Epson L300 printer

Epson L300 and L350 ink tank system printers – For SMB (small to medium business) users, Epson has introduced the more advanced L300 single function and L350 all-in-one ink tank system printers. These models offer a productivity-boosting print speed of 9ipm and assure users of reliable performance with their high 30,000 page rated durability. The L300 and L350 also come with two additional black ink bottles in the initial package.

Epson L550 printer
Epson L550 printer

Epson L355 & L550 ink tank system printers – Further enhancing connectivity in the office, the Epson L355 and L550 ink tank system printers facilitate workgroup sharing with WiFi and Ethernet connectivity respectively, on top of the USB 2.0 connectivity offered in the L-series printers. Both the L355 and L550 also offer iPrint, making it simple for users to print and scan to and from compatible mobile devices without having to connect software, drivers or cables. Finally, the L550 also comes with an integrated fax and auto document feeder (ADF) to provide for a hassle-free printing without needing to reload documents frequently.

Epson L800 printer
Epson L800 printer

Epson L800 photograph ink tank system printer – Catering to photo enthusiasts and SMB users, the L800 single function ink tank system printer promises to deliver high quality printouts with greater cost savings. The L800 helps users save time by offering efficient print speeds of 11 seconds for black and colour in 4R draft mode.

It is hard to get consumers excited about printers as they are deemed more as a peripheral IT product than as a standalone. 

For their launch campaign, Epson Singapore came up with a series of fun web video featuring the fictional “Kiam Family” to educate Singaporeans on only buying stuff that we will use.

I was impressed when I saw the videos at the launch (sans for the poor audio quality of the recorded dialogue).

There is a simple, singular marketing message of “Then Why Buy?” and it brings out the top selling proposition of the L-series printer which is low cost printing compared to other brands.

Check out the series of four videos below:

For more product details and information, please visit Epson Singapore official website. 

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