Last Friday (5 April), the annual Singapore Blog Awards returned for the sixth year with more exciting events and prizes. Bloggers stand to win a trip, inclusive of air tickets and accommodation, to the Northern Territory, Australia, among other attractive prizes worth a grand total of over S$35,000.
Organised by omy.sg (www.omy.sg), Singapore Press Holdings’ leading bilingual news and entertainment portal, and presented by Panasonic, the Singapore Blog Awards honours independent content producers who devote their time and energy to create and maintain informative and innovative blogs.
There is a total of ten main categories, two celebrity categories and seven special categories. A complete list of award categories can be found on the official website.
This year, omy.sg introduces the “Best Microblog” award, a brand new addition to the ten main categories of Singapore Blog Awards, created to acknowledge the increasing popularity of short format blogging platforms like Twitter and Weibo.
The two celebrity categories, “Panasonic Most Popular Local Celebrity Blog/Microblog” and “Panasonic Most Popular Overseas Celebrity Blog/Microblog”, will be determined entirely by public voting.
The seven special categories are organised together with different sponsors, challenging bloggers to participate in specific blogging assignments to make the Singapore Blog Awardmore fun and engaging for everyone.
For instance, finalists in the “Panasonic Best Cooking Blog will be required to showcase their culinary flairs and those in the “Glossi Best Modelling Blog” will be required to best model and showcase Glossi eye wears.
Other special categories include “Panasonic Best Eco-Challenge Blog”; “Panasonic Best Beauty Blog”; “Qoo10 Best Online Shopping Blog”; “Levi’s Best 501 Interpretation Blog”; and “JBL Best Pop/Music Blog”.
Lee Kuan Fung, Head, Chinese Newspapers Division Digital Strategy, Singapore Press Holdings, said: “Blog content is diverse in nature, fusing written text, still images, as well as videos to bring about a dynamic reading experience. Leveraging on the advent of social media, bloggers are now able to propagate their content to wider and more diverse audiences. As the Singapore Blog Awards enters into the sixth year, omy.sg‘s commitment to reward and develop outstanding independent content producers remains and is more resolute than ever.”
Nomination and registration is now open till 10 May, followed by a voting and judging phase which will end in June. This year’s Singapore Blog Awards will see a series of exciting events in the months leading to the finale event in July. These include three bloggers’ workshops hosted by Panasonic, various movie previews with Shaw as well as a slew of other engaging events organised with sponsors.
The theme for this year is “60s Fever”, in line with this year being the sixth year of theSingapore Blog Awards. The award ceremony will be held at the chic Shanghai Dolly club in July.
Members of the public can log on to the official site (http://sgblogawards.omy.sg) to nominate their favourite blogs. Bloggers can also participate directly by registering themselves for the Awards.