We have all read horror stories of diva bloggers misbehaving, demanding fees from restaurants for positive paid reviews, bringing along many friends to eat for free at food tasting, among many other complaints. Likewise, there are positive stories of bloggers who spend considerable efforts maintaining and crafting quality entries on their blogs out of interest rather than for commercial gains.
With the advent of social media and digital media, more and more brands are looking to working with and engaging bloggers for their campaigns and publicity.
Where do bloggers strike the balance? How should brands leverage on this trend? Why not hear it from the bloggers themselves?
As a prelude to the launch of the 6th Singapore Blog Awards this year in April, the team at omy.sg organised a causal sharing and networking session with a panel of prominent bloggers in Singapore. I was the moderator for the panel discussion.
Check out the full video recording below if you missed the event:
Personally, I think the panelist did a great job and were candid with their replies. If there were more time, we could have gone deeper into the topic and stir up more controversy.
The conclusion I draw is regardless of your motive for blogging, a common arduous task is how to grow your readers base or get yourself noticed by organisations and people that matters.
One shortcut is of course to join a blog awards (shamelessly plugging for the Singapore Blog Awards).
To find out more about the 6th Singapore Blog Awards this year, bookmark this link to the official website. Coming soon in a few days time. 🙂