We have all read horror stories of diva bloggers misbehaving, demanding fees from restaurants for positive paid reviews, bringing along many friends to eat for free at food tasting, among many other complaints. Likewise, there are positive stories of bloggers who spend considerable efforts maintaining and crafting quality entries on their blogs out of interest rather than for commercial gains.
With the advent of social media and digital media, more and more brands are looking to working with and engaging bloggers for their campaigns and publicity.
Where do bloggers strike the balance? How should brands leverage on this trend? Why not hear it from the bloggers themselves?
As a prelude to the launch of the 6th Singapore Blog Awards this year in April, the team at omy.sg organised a causal sharing and networking session with a panel of prominent bloggers in Singapore. I was the moderator for the panel discussion.
Over a period of merely five days, this charity auction raised S$2038.50 from the public’s bids, and in addition to the money raised from the auction, SOLD.sg also contributed $1 to match every $2 raised.
I was at the restaurant too to witness the cheque presentation and to meet up with the SOLD.sg team, the ten bloggers, the ten winning bidders, as well as the representatives from SCAS and Limoncello respectively.
Sold.sg is an innovative auction website that that offers users the chance to win brand new luxury and lifestyle products and services at greatly discounted prices. Items up for daily auction include technological gadgets like the PS3, iPads, iPhones and digital cameras, and branded accessories like bags, jewellery and wallets. Sold.sg also offer lifestyle items like movie and restaurant vouchers and airline tickets to popular destinations.
Limoncello Restaurant is the brainchild of Restaurateur Mark Anthonisz and Fabio Iannone who have brought about a Team of talented individuals including Evecutive Chef’s Emiddio Cioffi and Mauro Crescendo from the Amalfi Coast.
Fabio Iannone is a Chef by Profession having founded La Braceria with Chef Emiddio who returned from Japan for Limoncello’s project. A Trained Sommelier from Accor Hotels and having worked with Gordon Ramsey’s, Daniel Boulud and Marina Bay Sands Singapore to name a few, Mark has been tasked with heading both the Front and Heart of Limoncello’s House.
Limoncello strives to exceed the expectations of it’s guests. Genuine Service and Traditional Fare from the coast of Amalfi is the focus of each new day. Napolitana wood fired pizzas and charcoal grilled meats and seafood is what distinguishes us from the rest.
Plugging this for sold.sg, omy.sg and of course, the ten brave bloggers whom have put themselves up for bid to raise money for charity.
GOING ONCE! GOING TWICE!
SOLD.SG AND OMY.SG TO AUCTION OFF VALENTINE’S DATES TO RAISE MONEY FOR THE SPASTIC CHILDRENS’ ASSOCIATION OF SINGAPORE
Sold.sg, Singapore’s leading online shopping destination for luxury and entertainment products, is helping their users find love this Valentine’s Day by partnering with omy.sg to auction off ten popular bloggers as Valentine’s dates!
The 10 Bloggers will promote themselves in the week leading up to the auctions (auctions to be held from now till 13 Feb), and will be “sold” as a Valentine’s “date” to their highest bidder. Users will place bids on their favourite Blogger based on the information provided on Sold.sg, with 100% of the proceeds from all auctions being donated to the Spastic Children’s Association of Singapore.
Who are these ten kind bloggers who put themselves up for auction? Click on their names below to find out more about each of them (and to start bidding):
Btw, a winning bid comes together with a Valentine’s Dinner meal at Limoncello restaurant(worth S$95.00++ per pax) as well as 50 bonus sold.sg tokens (worth S$37.50) which you can use to bid for other items.