Tag Archives: Standard Chartered Singapore’s Bonus$aver

And the Best Outdoor Ad Placement of the Year Goes to… Standard Chartered Bank!

Seen via EDMW.

Love this campaign hijack by Standard Chartered Singapore’s Bonus$aver versus my least favourite organisation in the world – MINDEF and their usual bad propaganda ad:

Standard Chartered - helping Singaporeans express our minds
Standard Chartered Full of Win! - helping Singaporeans express our minds

In your face MINDEF!

This is what most Singaporeans think of your ads too, but Standard Chartered help expressed it better. 🙂