The 190 finalists for the sixth Singapore Blog Awards have been unveiled. Voting has begun in fervour, with bloggers rallying on their own blogs and leveraging on various social media platforms to garner support.
Organised by Singapore’s leading news and entertainment portal, omy.sg, the award is presented by Panasonic this year, the second year the global brand has been fronting this exciting campaign to engage the online community.
Last Friday (5 April), the annual Singapore Blog Awards returned for the sixth year with more exciting events and prizes. Bloggers stand to win a trip, inclusive of air tickets and accommodation, to the Northern Territory, Australia, among other attractive prizes worth a grand total of over S$35,000.
Organised by omy.sg (www.omy.sg), Singapore Press Holdings’ leading bilingual news and entertainment portal, and presented by Panasonic, the Singapore Blog Awards honours independent content producers who devote their time and energy to create and maintain informative and innovative blogs.
There is a total of ten main categories, two celebrity categories and seven special categories. A complete list of award categories can be found on the official website.
This year, omy.sg introduces the “Best Microblog” award, a brand new addition to the ten main categories of Singapore Blog Awards, created to acknowledge the increasing popularity of short format blogging platforms like Twitter and Weibo.
The two celebrity categories, “Panasonic Most Popular Local Celebrity Blog/Microblog” and “Panasonic Most Popular Overseas Celebrity Blog/Microblog”, will be determined entirely by public voting.
The seven special categories are organised together with different sponsors, challenging bloggers to participate in specific blogging assignments to make the Singapore Blog Awardmore fun and engaging for everyone.
For instance, finalists in the “Panasonic Best Cooking Blog will be required to showcase their culinary flairs and those in the “Glossi Best Modelling Blog” will be required to best model and showcase Glossi eye wears.
Other special categories include “Panasonic Best Eco-Challenge Blog”; “Panasonic Best Beauty Blog”; “Qoo10 Best Online Shopping Blog”; “Levi’s Best 501 Interpretation Blog”; and “JBL Best Pop/Music Blog”.
Lee Kuan Fung, Head, Chinese Newspapers Division Digital Strategy, Singapore Press Holdings, said: “Blog content is diverse in nature, fusing written text, still images, as well as videos to bring about a dynamic reading experience. Leveraging on the advent of social media, bloggers are now able to propagate their content to wider and more diverse audiences. As the Singapore Blog Awards enters into the sixth year, omy.sg‘s commitment to reward and develop outstanding independent content producers remains and is more resolute than ever.”
Nomination and registration is now open till 10 May, followed by a voting and judging phase which will end in June. This year’s Singapore Blog Awards will see a series of exciting events in the months leading to the finale event in July. These include three bloggers’ workshops hosted by Panasonic, various movie previews with Shaw as well as a slew of other engaging events organised with sponsors.
The theme for this year is “60s Fever”, in line with this year being the sixth year of theSingapore Blog Awards. The award ceremony will be held at the chic Shanghai Dolly club in July.
We have all read horror stories of diva bloggers misbehaving, demanding fees from restaurants for positive paid reviews, bringing along many friends to eat for free at food tasting, among many other complaints. Likewise, there are positive stories of bloggers who spend considerable efforts maintaining and crafting quality entries on their blogs out of interest rather than for commercial gains.
With the advent of social media and digital media, more and more brands are looking to working with and engaging bloggers for their campaigns and publicity.
Where do bloggers strike the balance? How should brands leverage on this trend? Why not hear it from the bloggers themselves?
As a prelude to the launch of the 6th Singapore Blog Awards this year in April, the team at omy.sg organised a causal sharing and networking session with a panel of prominent bloggers in Singapore. I was the moderator for the panel discussion.
This is sweet validation for the hard work that the omy.sg team put in over the past year.
More details are available in the press release below:
Singapore, 24 November 2010 — Singapore Press Holdings’ (SPH) today scored big at the inaugural Asian Digital Media Awards (ADMA) 2010.
SPH picked up a total of 10 awards at the ADMA 2010, organised by the World Association of Newspapers and News Publishers (WAN-IFRA) in conjunction with the second Digital Media Asia Conference. The awards, presented today at 7pm at Velvet Underground @ Zouk, attracted over 120 entries from 53 media companies across 13 countries.
The ADMA acknowledged the best of how individuals and organisations embraced new technology, innovative thinking and creativity in digital media in Asia.
SPH topped the Best in Mobile Media Award (Mobile Publishing) categories with The New Paper Football Kaki, SoShiok.com and Stomp clinching a Gold, Silver and Bronze award respectively. The award honoured the best and more innovative services offered by a newspaper publisher on a mobile platform.
SPH also made a clean sweep of the Best in Social Media Award (Innovative Use of Social Media) with omy.sg, the bilingual news and interactive web portal, clinching a Gold and a Bronze award. straitstimes.com bagged a Silver in the same category. This was omy.sg’s second accolade within a month, following its recent win of two silver awards at the 2010 W3 Awards in October.
Stomp (Straits Times Online Mobile Print), the leading citizen-journalism website in Asia, clinched a Bronze for Best in Digital Content (User Generated Content). The award evaluated the capacity of a media company for attracting and publishing relevant content from their readers and users.
Demonstrating its strength in cross media marketing, SPH picked up three Best in Cross Media awards. omy.sg’s “Four Heavenly King Food Contest” scored a Bronze Award for Best in Cross Media (Cross Media Editorial Coverage) while SPH’s two promotion campaigns – Night Out 2010 and Fashion Season @ Orchard 2010, won a Gold and Bronze Award for Best in Cross Media (Cross Media Advertising) respectively.
Night Out 2010 fulfilled the advertiser Singapore Tourism Board (STB)’s objective to change local perceptions that Singapore has nothing exciting to offer after dark by showcasing a variety of exciting night activities beyond shopping. It involved a host of SPH’s multimedia products such as print (The Straits Times, The Straits Times Urban, Lianhe Zaobao and The New Paper), online (AsiaOne network), on air (Radio 100.3) as well as on mobile (location-based advertising).
The Fashion Season @ Orchard promotion campaign aimed to celebrate fashion and drive retail sales for Orchard Road. It involved cross media platforms including print ads (The Straits Times, The Straits Times Urban, Her World, Female and Nuyou magazines), online (AsiaOne Diva, Rednano and The Straits Times Razor TV), as well as out-of-home media and events via SPH MediaBoxOffice outdoor digital screens and its events arm.
Mr Alan Chan, CEO of SPH, said: “It is heartening to see that SPH’s commitment to develop and enhance our new media products has paid off. Being recognised by industry professionals is a testament to our dedication in providing the best digital media offerings to both our users and advertisers. I wish to thank our staff who are always looking for new and exciting ways to grow our products and engage our audiences.”
Awards won by SPH at the Asian Digital Media Awards 2010
For the past two years, the costumed ghosts were generally placed in more predictable spots and on a fixed stretch of route on the tram ride.
This year, the costumed ghosts were placed randomly. When I say random, I really mean it. The ghosts seemed to pop out everywhere – at random points along the tram ride, somethings even between animal enclosures; along the empty pavement you are walking on; and even from behind harmless looking signboards.
This year, a few of the ghosts managed to make me jump. A difficult feat as I am a very calm and composed person. Kudos to the organisers this year! 🙂
I like it that the Halloween walking trail this year managed to incorporate some of the animal enclosures into the setup, making the trail longer and more unpredictable.
I also like it that there are more Halloween attractions added this year – like the Haunted Mansion at the Singapore Zoo for instance. I did not get to visit it as we arrived rather late, but I am sure it is a blast.
Rachel and I caught the Creatures of the Night Show though. We have seen this a few times and it is still as entertaining and refreshing with each visit. Rachel particularly loves the Asian small-clawed otters segment where they picked up empty drink cans and bottles to chuck them into recycling bins. She will be going “Oh so cuteeeee……” throughout the performance.
Specially for Halloween, the Grim Reaper and a slew of other scary costumed characters also made their appearances at the Creatures of the Night Show.
A plug for omy.sg’s Singapore Blog Awards 2010 – a campaign I am running. The top 100 finalists in the ten main award categories are revealed. Vote for your favourite bloggers and stand to win attractive prizes like a Garmin ASUS M10 smart phone, luxurious resort stays from Asia Web Direct and many more.
The full press release in both English and Mandarin are as below:
Finalists of Singapore Blog Awards 2010 revealed
Singapore, 25 May 2010 — The finalists of this year’s Singapore Blog Awards are revealed. Out of over 1000 blogs registered for the awards, a total of 100 blogs made the cut. There are 10 finalists in each of the 10 categories.
Organised by omy.sg, the bilingual news and interactive web portal of Singapore Press Holdings (SPH), the Awards honour “new-age wordsmiths” who devote their time and energy to create and maintain informative and innovative blogs.
The ten main categories are EASB (East Asia Institute of Management) Best Individual Blog, Most Insightful Blog, Best LOL (laugh-out-loud) Blog, Best e-Commerce Blog, Best Photography Blog, Best Lifestyle Blog, Best Modeling Blog, Best WTH (what-the-hell) Blog, Best Food Blog and The Y-Bloggist Award (for bloggers under 25), presented by tech brand iKnow. The winner of each category stands to win attractive prizes including a trip to Hong Kong with air tickets and accommodation paid for by the Hong Kong Tourism Board.
Out of the 1000 blogs registered for this year’s awards, a number of entries are by bloggers from Malaysia, Australia, The Philippines, China and other countries. This is a sign that the three-year-old Awards has gained popularity among overseas bloggers.
Some of the notable bloggers amongst the 100 finalists are:
– TechXav (http://TechXav.com): A 16-year-old boy who is Singapore’s top Twitter user. He also operates an international tech blog with content submitted by youths around the world.
– Aussie Pete (http://www.aussiepete.com): A self-professed “completely-localised and proud ang moh” from Australia who has been living and working in Singapore for many years.
– Violet Lim (http://www.violetlim.com): A successful businesswoman who is also a mother of two and founder of Asia’s first lunch dating agency, Lunch Actually.
– Gordonator (http://gordonator.com): A Star Wars fan boy who makes regular public appearances in his Storm Trooper costume. He is also a member of the 501st Legion, a worldwide Star Wars non-profit costuming organisation.
– Ten gorgeous models in the Best Modeling category. These ladies are not shy to post provocative photos of themselves on their blogs and some of them appeared on television and even made news headlines.
The winners will be determined via public voting as well as scores given by a panel of ten professional judges.
Voting for the Singapore Blog Awards starts today via the official website – http://sgblogawards.omy.sg. Voters stand to win attractive prizes like a Garmin ASUS M10 smart phone, luxurious overseas resort stays and more.
Judges for this year’s awards are Mr Kelvin Tong, movie director; Ms Kuo Jian Hong, Co-Artistic Director of The Theatre Practice; Ms Anna Lim, Radio 100.3 deejay; Mr Josh Lim, Managing Director of Advertlets; Mr U-Zyn Chua, CEO of Ping.sg; Mr Samuel Ng, CEO of Marine Parade Family Service Centre; Ms Xiao Han, Director and Lyricist of Funkie Monkies Productions, Mr Walter Lim, Director of Corporate Services and Marketing Communications, National Art Gallery and Mr Danny Yeo, theatre practitioner.
Singapore Blog Awards 2010 winners will be revealed at a prize-presentation ceremony with details to be announced at a later date. The winner of each category will walk away with a custom-designed trophy created by Singapore Cultural Medallion winner Mr Tan Swie Hian and a variety of sponsored prizes, including a trip to Hong Kong, ASUS netbooks and more.
Adding to the excitement is Rednano Best Mobile Blog Award organised by Rednano Mobile, the mobile platform of Singapore’s local directory search engine Rednano.sg. This is a new category introducing Mobile Tweet combined with Blogs for this year’s Singapore Blog Award 2010, which is predominantly online-focused. Participants who had submitted their tweets via mobile.rednano.sg had been evaluated by a Rednano panel of judges. The selected top 10 finalists are announced today. They can be found on http://sgblogawards.om.sg/category/. The public can now vote for their favourite bloggers by sending an SMS with the code of the blogger to 33833.
新加坡部落格大奖2010的主要赞助商是East Asia Institute of Management(EASB), National Heritage Board(NHB)以及United International Pictures(UIP)。其它赞助商包括香港旅游局、Rednano、华硕、Asia Web Direct以及Fabrix，并由部落格网络Advertlets.com和Ping.sg，以及本地顶尖分类广告网站ST701鼎力支持。
Plugging this for omy.sg. 🙂 If you have a blog, do join! The prizes are really great this year – the ten award winners get to go on a trip to Hong Kong, with tickets and accommodations fully sponsored by the Hong Kong Tourism Board. That’s not all, they also get to win ASUS net books, luxurious travel hotel accommodations from Asia Web Direct and many more. In addition, all registered bloggers will be entered into a random draw to win a Garmin ASUS smart phone. Hurry and register now!
Organised by omy (www.omy.sg), Singapore Press Holdings’ bilingual news and interactive web portal, the Singapore Blog Awards honours “new-age wordsmiths” who devote their time and energy to create and maintain informative and innovative blogs.
A total of 1,500 blog entries were received last year with over 160,000 votes cast by online voters, a 50 per cent growth in participation rate from the inaugural Singapore Blog Awards in 2008.
omy.sg hopes the attractive prizes will help to build the Singapore Blog Awards into a premium online event that bloggers and the online community can look forward to every year.
Ms Lee Kuan Fung, Associate Editor of omy.sg, said: “Managing and writing a blog can be a life-enriching experience. Be it a photo enthusiast, foodie or just someone who likes to share random thoughts, blogging is a creative process which is rewarding for both the bloggers and readers. One objective of the Singapore Blog Awards is to recognise and encourage these bloggers who would go the extra mile in creating and sharing content online”.
Adding to the excitement are the two fringe awards – Best Local Celebrity Blog and Best Overseas Celebrity Blog – in partnership with rednano.sg, Singapore’s local directory search engine (www.rednano.sg). The online and mobile directory service portal, launched in 2008, is operated by SPH Search Pte Ltd, a subsidiary of SPH. There will be no prizes given to the fringe award winners but voters stand to win attractive prizes via online and mobile votes. In conjunction with the Singapore Blog Awards 2010, Rednano will also be running a Rednano Best Mobile Blog Award from 15 April 2010. More details will be announced later.
1. EASB Best Individual Blog (Sponsored by EASB)
This category is for individualistic blogs with free-wheeling content about daily lives and musings that cannot be categorised.
2. Best Lifestyle Blog（Sponsored by National Heritage Board）
This category is for blogs that shares information that will light up someone’s mundane lifestyle.
3. Best Photography Blog
This category is for professional photographers to share their works with photography enthusiasts.
4. Best Modeling Blog
This category is for blogs with lots of self portraits and modeling photos.
5. Best Food Blog
This category is for blogs featuring food content.
6. Best What-The-Hell (WTH) Blog
Blogs which focus on the strange, the underground…topics that would make you go “WTH”.
7. Most Insightful Blog
This category is for serious blogs with interesting and revealing insights, analytical reports, and commentaries on social issues.
8. Most Laugh-Out-Loud Blog
Blogs containing humorous content that cackles up readers.
9. Best e-commerce Blog
This category is for blogs which deal with online commercial activities.
10. The Y-Bloggist 部落Y格斗 (http://project.omy.sg/ybloggist) presented by iKnow.com.sg
This is a blogging challenge for any youth bloggers aged 25 years and below. Participation is open to individuals or a group of no more than five people sharing a blog.
To crown the award winner for each of the 10 categories, a score will be computed based on public votes (30%) and scores given by professional judges (70%).
Judging Criteria And Points
Inspiring/entertaining content – 40
Expression/presentation – 30
Judges Total – 70
Voting Total – 30
1. Best Overseas Celebrity Blog
This category is for celebrities’ blogs written by celebrities in the entertainment and media industry, writers, sportsmen and others, excluding those from Singapore.
2. Best Local Celebrity Blog
This category is for celebrities’ blogs written by Singapore celebrities in the entertainment and media industry, writers, sportsmen and others
3. Rednano Best Mobile Blog (To be launched on 15 April 2010)
This category welcomes public to register at mobile.rednano.sg via their mobile phone with their own Twitter ID and start tweeting about the latest mobile gadgets. Participants are required to append #rednano at the end of each tweet. More details will be announced on the official Singapore Blog Awards 2010 website on 15 April.